Brown Leather Jackets and You...

nerdy guy in brown leather jacket

Anyone can wear a leather jacket in black, grey or maroon. But it takes a certain individual to wear a Brown Leather Jacket successfully. To properly be a Wearer of a Brown Leather Jacket you must possess a minimum ICR (Inherent Coolness Rating) of 543.5 which is less than 20% of America’s population.

When trying to determine if you are in that 20% ask yourself these questions:

  • Do I look similar to a confirmed Wearer?
  • Do I feel comfortable in brown leather?
  • Do I look like a giant douche bag?

If all else fails you can always ask an unbiased third party or even submit an image and short bio to us at the Brown Leather Jacket Research Center for evaluation.